Brands are in the mind of the consumer...

Brands are in the mind of the consumer...

We all have probably come across a business which has beautiful branding, their marketing is spot on, you feel excited and have that warm fuzzy feeling from purchasing a product or service from them and you know that it’ll be a fantastic experience because you trust them. 

How a good spring clean an help your mindset!

It's April and the sun has come out, that can only mean one thing... A spring clean! 

I know what you're thinking, come on Carolyn, really, cleaning? I don't know what it is but I felt a major urge to sort things out, clean my home and chuck things I have been hoarding for the past year. So on Saturday I spent the day chucking away old bank statements, credit card bills, paperwork I no longer need, half empty bottles of makeup, shampoo and beauty products I NEVER use!